Important: This article is for Visuals.fm.
What uses Visuals Credits
Visuals Credits are used when Visuals needs to generate or process something.
Common actions that use credits:
Generating images (Cover Art & Images, posters, artwork, thumbnails, etc.)
Generating video motion (Spotify Canvas & Loop Videos, image-to-motion)
Rendering/exporting video projects (when exports are included in your plan)
Using higher-cost models or longer video durations (when available)
Actions that typically do not use credits:
Browsing Explore
Viewing your Catalog or My Library
Downloading previously generated assets
Where to see your Visuals Credit balance
You can see your current credit balance in the top navigation inside Visuals. You’ll also see the credit cost before you generate, so you can confirm the cost before running a generation.
How credit costs are calculated
Credit costs can vary based on what you’re generating.
Examples of what affects cost:
Video duration (longer video = more credits)
Model selection (some models cost more)
Output type (image vs video)
Visuals always shows the credit cost before generation runs.
Free accounts
Since 20 October 2026, new accounts get no free credits. Every free account gets:
3 free video treatments for the life of the account. Pick a format, add your song, photos or an idea, and Visuals writes 3 directions with AI stills.
Free redos of a single still. Revising a whole direction uses 1 of your 3 treatments.
1 song.
To make the video, buy a single video with no plan ($5 for a watermarked 480p Draft, $10 for clean 720p HD), or choose a plan. A single-video purchase adds just enough credits for that video (about 49 or 104) and you stay on the Free plan. Credit packs are for paid plans only, and their credits last 12 months.
Got the old 100 introductory credits? You keep them until they expire.
First paid subscription bonus
Your first paid subscription, Creator or Pro, monthly or yearly, comes with 200 bonus credits once, on top of your plan's credits. Use them within your first month.
Monthly credits and resets
If you’re on a subscription plan, your credits reset on your billing cycle.
Monthly plan credits reset each cycle
Unused monthly credits do not roll over
If you need more credits before your reset date, you have two options:
Buy one-time credits (12-month packs)
Upgrade your subscription plan
What happens if you run out of credits
If you run out of credits:
You can still view and download assets you already generated
You won’t be able to generate new assets until you add more credits or your monthly credits reset
Buying one-time credits (12-month packs)
If you’re on a subscription plan and you run out of credits, you can buy additional one-time credits.
How it works:
One-time credits last for 12 months
Your monthly subscription credits are used first
After monthly credits are used up, Visuals will use your one-time credits
This is a good option for months where you go over your plan.
Note:
If you’re on the Free plan, you’ll need to subscribe to a paid plan before you can buy one-time credit packs. You can still buy a single video with no plan (see Free accounts above).
Failed generations and credit returns
Visuals consumes credits when a generation runs.
If a generation fails, your credits are automatically refunded. This happens on its own, you do not need to ask us for it, and it applies to every kind of failure, including:
A platform or model error
A generation that does not complete
A generation blocked by a model’s content filter (for example a “content policy” or “portrait rights” message)
Credits stay spent only when the generation completed successfully, for example:
You dislike the result
The generation finished, but it wasn’t what you expected
You’ll see the refund reflected in your credit balance. If a generation failed and your balance does not look right, contact us and we’ll check it for you.
If a generation fails:
Try it once more
If it fails again, capture the error message (if shown) and the time it happened
Click the chat bubble in-app and send us a message in the Intercom chat
Include:
A screenshot
The error message (copy/paste if possible)
What you were trying to generate (image, Spotify Canvas loop, lyric video, etc.)
Commercial rights and plan differences
Free plan: Great for testing and exploring, but commercial use is not included. A single HD video bought for $10 includes commercial use.
Paid plans: All paid plans include full commercial use rights. You own the assets you generate and can use them commercially.
FAQs
Do Visuals Credits roll over?
No. Unused monthly plan credits do not roll over.
Can I buy more credits if I run out?
Yes. If you’re on a paid subscription, you can buy one-time credits (12-month packs) for months where you go over your plan.
Do one-time credits expire?
Yes. One-time credits last for 12 months.
Do monthly credits or one-time credits get used first?
Monthly subscription credits are used first. One-time credits are used after monthly credits run out.
Can Free plan users buy one-time credits?
Not as a credit pack. Credit packs need a paid plan. On the Free plan you can buy a single video with no plan ($5 Draft or $10 HD), which adds just enough credits for that video.
Do free accounts get credits?
Not for free. Since 20 October 2026, new accounts get 3 free video treatments instead. If you buy a single video, you'll see about 49 credits (Draft) or about 104 (HD) for it, and you stay on the Free plan. That's expected. If you got the old 100 introductory credits, you keep them until they expire.
I paid for a video and didn't get it. What now?
Message us from the chat in the app and ask for a human. We'll get you the video you paid for, and you don't need to pay again. See I paid but didn't get my video.
What is the 200 credit bonus?
Your first paid subscription, Creator or Pro, monthly or yearly, comes with 200 bonus credits once, on top of your plan's credits. Use them within your first month.
Do you offer bulk credits or lower pricing for high-volume teams?
Yes. If you generate a lot of assets (teams, labels, agencies, higher volume creators), reach out to our team. We can help you find the best plan for your volume and reduce your effective cost per credit.
Do I spend credits if I don’t like the output?
Yes. Credits are consumed when a generation runs and completes. But if a generation fails, your credits are automatically refunded, including when it was blocked by a content filter.
Will I lose credits if a generation fails?
No. Your credits are automatically refunded every time a generation fails, whatever the reason.
Can I use Visuals without uploading a song?
Yes. Many features work from a prompt and reference images. Uploading music is only needed when you want song-driven outputs.
How do I reduce credit spend?
Start with a clear prompt, reuse reference images for consistency, and keep your settings consistent so you don’t need as many retries.
What should I include if something fails?
Send us a message using the in-app chat bubble and include a screenshot and the error message.